
Kuli
AI coworker for marketing teams at the largest consumer brands
Why it ranks #253
Kuli, an AI performance marketer from YC Sp26, ranks #253 of 999 AI agents and #7 of 22 in Performance marketer, with a score of 3.5 of 10. Data as of .
The score adds four parts, each 0 to 10, by weight. Every point comes from public evidence. How scoring works ·
- Proof 2 × 30% 0.6
- Scale 0 × 30% 0.0
- Momentum 8 × 25% 2.0
- Autonomy 6 × 15% 0.9
- = 3.5
- 2
Proof
Do customers use it? 30% of the score
Claims a customer result.
- +2A customer result
“5 months in, the largest Fortune 100 entertainment brand now ships 3x more campaigns on Kuli.”
Launch YC post · 4 May 2026 · 2 claims
Not found: revenue or growth (+4), named customers (+3), a customer count (+2), work done at scale (+2)
- +2
- 0
Scale
Is there a real company behind it? 30% of the score
1 person.
Not found: funding round in its news (+3)
- 8
Momentum
Is it shipping and growing now? 25% of the score
Shows a recent launch, hiring, a new claim and a new batch.
- +3Launched in the last 6 monthsKuli: The AI coworker for marketing teams at Consumer BrandsLaunch YC post · 4 May 2026
- +2
- +2A new traction claim
“5 months in, the largest Fortune 100 entertainment brand now ships 3x more campaigns on Kuli.”
Launch YC post · 4 May 2026 - +1New: YC Spring 2026
Not found: funding news in the last year (+2)
- +3
- 6
Autonomy
How much of the job does it do on its own? 15% of the score
Supervised agent: takes actions in other systems; a person approves key steps.
- +6Level 2 of 4: Supervised agentTakes actions in other systems; a person approves key steps.
What the model read
- Acts in other systems: 55% likely
- Finishes whole tasks: 19% likely
- Calls itself an agent: 99% likely
Level 2: Takes actions in other systems; a person approves key steps.
- +6
About Kuli
Kuli is an AI coworker for marketing teams at the world's largest consumer brands. Our agent watches all videos across social media, learns the brand's context and helps them turn signals from billions of social videos into winning campaigns without increasing headcount.
Previous platforms gave marketers databases to search through and a CRM. Kuli actually watches the content. Marketers at team like Disney, Nivea and PostHog use it to scout creators, run analysis on trends and competitor strategies, and analyse what makes their campaign perform better.
Read more
For 10 years, influencer marketing meant more tools, more tabs, more spreadsheets. Kuli replaces all of that with one single agent you orchestrate. One marketer with Kuli does what a $50K/month agency bills for manual tasks.
Founders
- Michael HodaraFounder/CEO
- Jonathan HassanFounder/CRO
Launches and news
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